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Wuchang holds festival to promote its rice brand

Updated : 2018-08-30

By ( chinadaily.com.cn )

Wuchang, a county-level city in Harbin, Heilongjiang province, held a rice festival on Aug 28, in an effort to promote the Wuchang Rice brand.

Wuchang has a reputation for its rice due to its fertile black land, abundant sunshine, rich water resources and expert cultivation techniques. Wuchang Rice is famous for its distinctive aroma and considered one of China's best.

In 2017, the List for Chinese Brands Value Evaluation revealed that Wuchang Rice ranked first among China’s rice brands with a brand value of 67.07 billion yuan ($9.71 billion).

Activities during the festival include product exhibitions, agriculture sightseeing, agriculture development expert forums, match-making and industry cooperation meetings.

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An opening ceremony for the Wuchang rice festival is held in Wuchang city on Aug 28. [Photo/dbw.cn]

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Zhang Xiqing, Party secretary of Wuchang city, delivers a speech at the opening ceremony for the Wuchang rice festival held in Wuchang city on Aug 28. [Photo/dbw.cn]

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Business representatives and government officials attend the opening ceremony for the Wuchang rice festival held in Wuchang city on Aug 28. [Photo/dbw.cn]
 

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