A Beer Culture Exhibition, at the 2012 Harbin Summer International Beer Festival, was a convenient way for people to learn more about the history and culture of beer by showing various kinds of beers from around the world and proved to be one of the most popular shows.

The Harbin Summer International Beer Festival adds new activities every year. The 2012 festival came at the same time as the Euro’s (football match) final phase, so it had every competing nation’s beer culture and history on display. And many football fanatics and beer lovers stopped by.

There were two cutouts near the exit of the exhibition, with a beer in their cardboard hands, one of them C Ronald, the other a sweet “fermented-rice” female where people could stand behind them and be photographed with a big smile on their face. The cutouts gave tourists a touch of amusement.

The gate of beer culture exhibition