IKEA’s Harbin store will launch more than 1,300 new products in 2020, according to a press conference held in Harbin on Sept 4.

The new products will focus on providing creative solutions for kitchens and bedrooms.

A selection of interior designs for kitchens and bedrooms are currently being displayed in IKEA’s exhibition rooms, inspiring people to improve the look of their homes.

There is also a room design consultation and reservation area to help people create a cozy and economic home.

Some creative products were revealed at the press conference.

IKEA has introduced some new vibrant autumn products and teamed up with five designers to launch the OMBYTE limited series, which is designed for moving homes.

It has also upgraded its Harbin store to better serve the needs of local residents.

The newly-established design center will provide one-stop home decoration solutions, the children’s area on the third floor has expanded its entertainment room, and a café has opened near the dining area.

IKEA, founded in Sweden by Ingvar Kamprad in 1943, is the world's leading retailer of furniture and household goods.

China is currently the only market outside of Sweden with a complete IKEA supply chain featuring product design, testing, production, procurement, warehousing, distribution, retail, digital innovation, and more.

IKEA opened its first Chinese store in Shanghai in 1998 and has since opened 27 stores, two experience centers, four logistics distribution centers, and seven distribution centers in 21 cities throughout mainland China. IKEA e-commerce was launched in October 2018 and introduced in 227 cities.