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National Day holiday shows Harbin’s tourism industry is alive and well

Updated : 2020-10-10

By ( e.my399.com )

The trees at Sun Island scenic spot change colors in autumn, attracting tourists to admire the charming and vivid scenery. [Photo/MY399.COM]
Tourists made 6.80 million trips to Harbin, the capital city of China’s northernmost Heilongjiang province, over the eight-day combined holiday for National Day and Mid-Autumn Festival. The visitors generated tourism revenue of 5.38 billion yuan ($779.71 million), basically equivalent to that from the same period last year.

According to China's largest online travel agency Ctrip.com, Harbin's overall ticket data increased by 299 percent year-on-year during the holiday period, and hotel occupancy increased by 6.9 percent year-on-year.

Mountaineering tours, self-driving tours, rural excursions, and visits to scenic spots related to the Communist Party of China's history were popular among tourists.

Fifteen travel routes were launched over the holiday period, featuring countryside and natural scenery sightseeing, urban adventures and cultural experience.

Statistics show that the number of tourists received at popular scenic spots has recovered significantly. Scenic spots such as the Sun Island scenic area, Northeast Siberian Tiger Park and Volga Manor received 136,435, 15,845 and 12,350 tourists, respectively.

To attract and stimulate consumption, various scenic spots in Harbin introduced preferential measures such as ticket discounts, free access to scenic spots and free performances. The government also issued cultural and tourism consumer coupons, fuel subsidy coupons and 48-hour travel cards.

Over the holiday, 2,100 companies involving scenic spots, cinemas, hotels, cultural performances and entertainment venues benefited from the government’s preferential tourism policies.

As of Oct 8, a total of 90,300 48-hour travel cards for Harbin were used, while a turnover of 30.51 million yuan was reached for hotel guest room bookings and scenic spot ticket transactions.