The 2022 China Advertising Forum officially kicked off in Harbin, capital city of China's northernmost Heilongjiang province, on Aug 3.

The China Advertising Forum is a high-level, large-scale and influential large-scale professional event in China's media and advertising fields. Since 2005, the forum has been successfully held seventeen times in Beijing, Shanghai and other places.

This year's forum, jointly sponsored by the Harbin municipal people's government and China Advertising Association, will last two days.

The forum's tagline is "New Advertising Ecology in the New Era of Digital Intelligence."

It will bring together leading brands, top marketing operators, well-known media personnel, senior investors and government representatives from all over the country to jointly interpret new development trends in the advertising industry, gain insight into new opportunities in the industry, and plan for new growth in the future. 
 
The attendees will also conduct in-depth discussions on key content such as the new era of digital intelligence, new advertising environment, new forms of digital and intelligent advertising, and the application and exploration of the metaverse.

Other activities to be held will include the Harbin "City of Creative Design" Urban Construction Exchange Conference.

At the opening ceremony of the forum on Aug 3, several companies, advertising associations and institutes signed cooperation agreements. 

Among them were the Harbin New Zone, Z.H.ISLAND, Harbin Economic and Technological Development Zone and China Heilongjiang Industry Incubation Center.