Harbin issues guideline to develop advertising industry
Harbin has issued a guideline to promote the rapid and sound development of its advertising industry.
The guideline is divided into 25 terms and makes specific proposals on market access policy, registering procedures and promotional measures.
Policy support will be given to those advertising companies that are encouraged by the country. Restrictions have been loosened for the words used in advertising company names. For example, words such as “media” and “advertising” now can be used in company names.
The guideline also urges the development of the advertisement design industry, and advocates the establishment of an advertising production park in the city.
Harbin regained the honorary title of "National Civilized City" on Aug 21.
Harbin Economic and Development Zone recently issued measures for the innovative development of the industrial chain.
The Harbin area of China (Heilongjiang) Pilot Free Trade Zone recently moved to streamline its small business licensing regulations to help stimulate the zone’s economy.
Heilongjiang province will leverage all its formidable array of natural advantages to develop its popular winter tourism.