To boost the development of the nighttime economy, the MIXC shopping mall in Songbei district of Harbin, capital of Northeast China's Heilongjiang province, recently launched a series of activities to attract customers.
 
In addition to the existing night market, MIXC has brought in new items, including delicious food, cute pets, cultural and creative activities, and children's games.
  Among the activities is a music event by the famous vehicle brand Porsche and a competition by a children's balance bike riding agency.
 
Moreover, the shopping mall has set up an open air cinema for film watching, introduced a singing competition for signing lovers, and cooperated with Harbin Conservatory of Music to stage musical performances.
   
MIXC sees an increasing number of customers amid efforts to boost consumption. [Photo provided to chinadaily.com.cn]