Tourism officials in the city of Harbin, Heilongjiang province have announced a tourism promotion for the city’s “Winter Wonderland” and “Summer Resort” campaign to draw in more tourists with more innovative and creative ideas to develop tourism resources and brands.

Its tourism products include an ice and snow festival, fur coats, beer, and new routes to its wetlands, forests and hot springs that will welcome visitors this coming summer.

The officials say they will set up an open, market-oriented mechanism for tourism events and will try to attract more large enterprises and consortiums to take part in branding activities of festivals.

They will also promote eco-tourism destinations in summer, the peak visitor season and want to turn the city into a national tourism demonstration area and encourage all districts, counties and scenic areas to set up demonstration bases.