China’s largest O2O provider of Russian goods, Epinduo, has launched a flagship store in Harbin.

Epinduo, a subsidiary of Sirius Holding Group, now operates five stores in China and has invested 20 million yuan ($2.99 million) into its brick-and-mortar outlets.

The company operates an online platform for Russian goods, commodities and food products to allow Chinese buyers to purchase high-quality products from Russian factories and collect them in-store, saving them the hassle of dealing with Russian firms directly.

Epinduo has also established localization service centers in main cities in Russia to help Russian firms sell products in China through their platform.

Jin Quan, CEO of Epinduo told China Daily that in the next three years, Epinduo hopes to attract at least 1,000 manufacturing enterprises from Russia to sell their products in China. To better promote and sell Russian high-quality products, the company plans to expand its physical presence by building 300 offline direct-sales stores and franchised stores across the country.

In the next five years, Epinduo will invest 100 million yuan to its programs, in an effort to build a comprehensive one-stop portal for buying Russian products in China.

The Epinduo platform will integrate an “Internet plus trade” B2B model, with which online negotiation and offline track can be achieved. This platform will also provide B2B comprehensive service solutions to facilitate China-Russia cross border trade, said Jin.