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Modern raises donations for Mother’s Day

Updated : 2017-05-23

By Tian Xuefei and Wang Wei ( chinadaily.com.cn )

On Mother’s Day, Harbin Modern Group Co Ltd launched a donation activity in partnership with Heilongjiang Charity Federation to collect money for children in poverty.

Many generous residents participated in the activity, despite the rainy day on May 14, and donated school supplies and clothes. Some used their WeChat accounts to donate 1 yuan (14 cents) to volunteers collecting money for children in financial or other difficulties.

By the end of the day, as much as 10,500 yuan ($1,526) had been collected, together with 55 articles of clothing and 215 school items.

Gao Xiaohua, vice-president of Modern, said the activity is designed to spread warmth to children with financial problems and to make them feel the love and support of people in Heilongjiang province.

The company also organized for children to perform for their mothers and offer them flowers. It also gave gift certificates to people who made donations.

The activity helped to strengthen Modern’s image and contributed to the development of public welfare programs in Heilongjiang.
 

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Officials from Harbin Modern Group Co Ltd, together with Charity Federation of Heilongjiang province, launch the public welfare activity of 1-yuan donations on Mother’s Day. [Photo provided to China Daily] 

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Citizens take part in the “one-yuan donation” activity. [Photo provided to China Daily]


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Children express gratitude to their mothers. [Photo provided to China Daily]