The awards ceremony for valuable brands takes place in Heilongjiang province on Sept 20. [Photo provided to chinadaily.com.cn]

The most valuable brands of Heilongjiang province were revealed at a ceremony on Sept 29, as part of the 2018 Heilongjiang Brands Festival.

The selected brands point to some of the latest trends shaping consumer markets and included several categories, such as the top five China “time-honored” brands, top 10 tourism and agricultural brands, and the top 20 firms with over 100 million yuan ($14.56 million) in assets.

Rated against national standards, participating brands were evaluated by experts from 18 technical committees, including the Standardization Administration of China and the National Brand Evaluation Standardization Technical Committee.

Award-winning brands stand to reap significant gains from their achievements; they will be given preferential treatment when applying for future government subsidies and technological support.


The top five most valuable brands of Heilongjiang province are displayed on an LED screen with Longjiang Bank Co in first place. [Photo provided to chinadaily.com.cn]