Home>Harbin Today
Wuchang partners with JD to sell locally produced rice
Updated : 2020-09-03
By ( e.my399.com )
Wuchang's government partnered with Chinese e-commerce giant JD.com to promote locally produced rice through an online shopping festival on Aug 30.
Wuchang, a county-level city in Harbin, China’s northernmost Heilongjiang province, is renowned for its top-quality rice, which results from the area’s fertile soil, abundant sunshine and rich water resources, as well as the expert cultivation techniques of local farmers.
Wuchang Rice is famous for its distinctive aroma and is considered one of China's best grains.
A special area for tasting cooked Wuchang rice at the opening ceremony of the rice-focused online shopping festival. [Photo/people.cn]
In 2020, the List for Chinese Brands Value Evaluation revealed that Wuchang Rice ranked first among China’s rice brands, with a brand value of 69.86 billion yuan. It is the fourth consecutive year that Wuchang Rice has claimed the top spot on the list.
In April of this year, Wuchang’s government signed a strategic cooperation agreement with JD.com.
The cooperation between the two sides involves expanding marketing for Wuchang Rice through JD.com, holding an e-commerce shopping festival and cracking down counterfeit Wuchang Rice.
Ears of rice maturing in a field in Wuchang [Photo/people.cn]
Harbin ramps up childcare services
A new comprehensive service center for childcare in Harbin is expected to be finished by the end of the year.
-
Talent policies drive enterprise development in Harbin
Harbin's "30 New Talent Policies" represents an iterative upgrade to the talent policy system, helping attract and retain talent to bolster economic and social development.
-
Official website of 2025 Asian Winter Games goes live
Harbin, the host city of the 9th Asian Winter Games, has announced that the official website for the 2025 event has recently gone live.
-
Harbin launches measures to facilitate more foreign trade
In the first three quarters of 2023, the total import and export value of Heilongjiang province's goods trade hit 218.22 billion yuan.
