The International Ice and Snow Economy Cooperation Forum took place in Harbin, the capital city of China's northernmost Heilongjiang province, on Nov 22.
 
The forum was jointly sponsored by the Chinese Ministry of Culture and Tourism, and other departments in charge of culture and tourism affairs in Heilongjiang, Hebei, Shanxi, Inner Mongolia, Liaoning, Jilin, Xinjiang, Beijing and Tianjin.
 
During the forum, experts, scholars and entrepreneurs shared development trends of the global ice and snow economy, and the construction experience of ice and snow destinations. They included those from Italy, Switzerland, and Japan, as well as the World Economy Research Center, Beijing Jiaotong University and the Zhongxue Zhongyuan Investment Company. The forum had both online and in-person attendance options.
 
Heilongjiang proposed to strengthen industrial exchanges, technology transformation, international cooperation, investment promotion and brand promotion among provinces, municipalities and autonomous regions with the focus on developing the ice and snow economy.
 
In recent years, Heilongjiang has thoroughly adhered to the green development concept of "Lucid waters and lush mountains are invaluable assets", and made every effort to build an ice and snow economic demonstration zone.
 
On the same day as the forum, a launching ceremony was held for the China Ice and Snow Tourism Overseas Promotion Season. During this 60-day period, more than 30 online and offline activities will be held to promote and celebrate ice and snow destinations.
 
Among these activities is the themed exhibition "Discovering the Beauty of Ice and Snow in China." This exhibition showcases the culture and tourism resources from the nine provinces, municipalities and autonomous regions in North China. There will also be a continuous live broadcast of "Fantasy Ice and Snow" that people can enjoy. 
 
Heilongjiang, as a popular ice and snow travel destination, has planned to launch 15 must-visit ice and snow destinations, five ice and snow tourism cities, 10 ice and snow tourism boutique routes, and three ice and snow tourism themed products during this period.