The 24th IAI Awards and Vertical Awards Ceremony took place in Beijing on June 13, where Harbin, capital city of Northeast China's Heilongjiang province, triumphed with four gold awards for its creative marketing efforts.
 
The IAI Awards, established in 2000 by the Communication University of the China Advertising Institute, the China Advertising Association of Commerce, and the IAI International Advertising Institute, is a prestigious competition in the fields of advertising and brand marketing. This year, the IAI received 3,682 entries from 1,007 companies.
 
The Harbin bureau of culture, radio, television and tourism, in collaboration with Harbin Pinqu Culture Media Co, won the Integrated Marketing Gold Award and the Tourism Brand Marketing Gold Award for their case study, "Breaking Through with 'Harbin's Ha' Marketing, Igniting Ice and Snow Tourism."
 
Additionally, Harbin Ice and Snow World's case study, "The 25th Harbin Ice and Snow World Overall Marketing," secured the Tourism Brand Marketing Gold Award.
 
Harbin Polarland's case study, "The Billion-View 'Learning Penguin' Phenomenon Boosts Harbin Ice and Snow Tourism," earned the Cultural Tourism IP Marketing Gold Award.
 
These accolades highlight Harbin's innovative approach to promoting its unique winter tourism, setting a benchmark for excellence in the industry.