The Harbin Summer Cultural Tourism Festival has become an important brand for Harbin since it was established in 2008. The theme, “Fantastic Ice City, Romantic Summer Capital”, has become the city’s major publicity slogan in the summer.

The cultural tourism festival demonstrates Harbin’s tourism resources, including natural ecology, historical culture, and European-style and festival activities, through the integration of over 50 special festival activities and about 100 tourism, economy and trade, sports, cultural and art activities in summer. The “Ice City and Summer Capital” has become a high-end brand for the city.