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Embraer extends in China's aircraft market

Updated : 2014-02-20

By ( chinadaily.com.cn )

"Brazilian aircraft are high quality, like those from Boeing and Airbus. The plane model suits the characteristics of the Chinese aviation market," said Wang Li, manager of the Hebei Airlines Planning and Development Department.

Wang said that China has a large market in air routes in second-tier and third-tier cities. These routes are relatively shorter with less passengers than routes connecting large cities like Beijing and Shanghai.

"Embraer's main plane models contain 70 to 122 seats, which are suitable for these regional air routes. This is the major reason we chose Embraer aircraft," he added.

Wang said Brazil enjoys a large potential in China's air travel market especially in air routes covering areas in China's Northwest where road and railway systems are less developed.

"Several airlines companies have already benefited from the cooperation," he said.

China and Brazil signed a series of commercial agreements during the Rio+20 Earth Summit in 2012, opening a broader market for Brazilian airplane exports to the country as well as allowing Brazil to produce commercial planes in China.

As a result, Embraer and the Aviation Industry Corporation of China jointly established the Harbin Embraer Aircraft Industry Co, which completed assembling a Legacy 650 large executive jet this August.

However, the cooperation between China and Brazil in the aviation industry met a challenge in 2010 when an E190 jet crashed while landing in Yichun, Heilongjiang province, causing 42 deaths and 54 injuries.

Although the accident was caused by improper operation, shares in the company on the New York Stock Exchange fell nearly 4 percent.