The 2024-2025 Harbin Ice and Snow Season was officially launched with a grand ceremony at the Yabuli Yangguang Resort on Nov 11, marking the start of this festive season.
 
The new ice and snow season will focus on the upcoming 9th Asian Winter Games in 2025, emphasizing a global perspective, international appeal, diverse activities, and high quality.
 
Harbin aims to enhance the entire tourism experience, covering dining, accommodation, transportation, sightseeing, shopping and entertainment, by enriching its tourism offerings, fostering innovation, and promoting itself as a world-class ice and snow tourism destination.
 
At the ceremony, skiers raced down slopes, enjoying the thrill of the sport.
 
A visitor from South China's Guangdong province expressed excitement after skiing: "Harbin's ice and snow attractions are stunning! Skiing here has been unforgettable. I can't wait to share the beauty and excitement with my friends so they can also experience Harbin's winter charm."