Iconic Harbin Beer brand marks 120th anniversary
Updated : 2020-08-25
By ( e.my399.com )
Celebration activities to mark the 120th anniversary of the founding of the Harbin Beer brand were held in Harbin, the capital city of China’s northernmost Heilongjiang province, on the evenings of Aug 22 and 23.
At the grand celebration, a total of 800 drones flew over the Flood Control Memorial Tower Square and formed a series of images and Chinese characters in the night sky. The drones displayed Harbin’s city landmarks and unique culture, including two beer bottles and the words "cheer for a better Harbin" in Chinese.
Meanwhile, an old train that showcases the history and culture of Harbin Beer through pictures, texts and objects was exhibited at the square. Microphones recorded the background audio at the event, and the sound waves will be visualized and printed on labels for beer bottles and collected at the Harbin Beer Museum.
A train showcasing the history and culture of Harbin Beer on display in the Flood Control Memorial Tower [Photo/MY399.COM]
After 120 years of development, Harbin Brewery Group has grown into the fifth-biggest brewery in China, attracting more and more consumers to taste their time-honored and outstanding-quality beer.
At present, the company has 13 breweries around the country. As the earliest beer brand in China, Harbin Beer was rated "China's famous brand product" by the national authority in 2002.
Harbin Beer is sold in more than 30 countries and regions, including the United Kingdom, United States, Russia and Japan.
Harbin regained the honorary title of "National Civilized City" on Aug 21.
Harbin Economic and Development Zone recently issued measures for the innovative development of the industrial chain.
The Harbin area of China (Heilongjiang) Pilot Free Trade Zone recently moved to streamline its small business licensing regulations to help stimulate the zone’s economy.
Heilongjiang province will leverage all its formidable array of natural advantages to develop its popular winter tourism.